PetValu had little to no advertising out in the market and wanted to define themselves not as the 'Valu' brand as they were, They wanted to enter an emotional space with their messaging. Love Lives Here is a platform that was created to express all the great things they do for pet parents; from help and advice in-store, understanding what owners go through, and the relationship between owners and their pets. 

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Dir: Phil Brown,  Salman Sajun, Angie Bird

Copy: Aaron Woolfson