Interval House - She Runs

Women in abusive relationships are constantly monitored, and searching for help can increase the threat of violence. To support these women, Interval House created a covert guide disguised as a running playlist on Spotify. This guide provides crucial tips for escaping abuse while appearing to be ordinary fitness content. Local female running groups distributed scannable cards, and these cards were also placed in women's changerooms and running shoes at Sport Chek. Fitness influencers also shared the playlist with their followers. 76% of those who scanned the Spotify code saved the playlist.

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Credit: Jill Mack / Justin Turco